A recent study by Mozilla has revealed that dating apps are not prioritizing user privacy, collecting more data than ever to attract GenZ users. Researchers evaluated 25 dating apps in terms of privacy in 2021 and found that the majority have become increasingly intrusive and data-hungry.
The study labeled 22 out of 25 apps as “Privacy Not Included”, indicating the lowest grade in Mozilla’s assessment. Only Queer-owned and operated Lex received a positive review, while Harmony and Happn received passable ratings.
According to Mozilla, 80% of the apps reviewed may share or sell personal data for advertising purposes. Apps like Bumble were highlighted for their unclear privacy clauses that could potentially sell user data to advertisers.
The report also pointed out that popular dating apps like Hinge, Tinder, OKCupid, and others collect precise geolocation data from users, with some apps collecting data even when the app is not in use.
Concerns over data brokers acquiring this information were raised, citing a case where a U.S.-based Catholic group purchased data from Grindr to monitor certain members. Grindr, known for its poor privacy and security practices, received one of the lowest ratings in Mozilla’s review.
The Impact of Data Brokers
While dating apps claim to use data to enhance user experience, potential misuse by data brokers raises serious concerns. The report emphasized the need for apps to protect user data from exploitation, especially as the industry looks towards utilizing AI-powered features to engage users.
As dating app downloads decline and market values of major players like Match Group and Bumble decrease, companies are exploring new strategies such as AI algorithms to attract users. However, with the growing use of AI in matchmaking, concerns about user privacy and data protection remain.
Mozilla’s privacy researcher highlighted the importance of dating apps safeguarding user data from exploitation, especially as users share personal information to enhance their matchmaking experience.
In addition to evaluating dating apps, Mozilla also assessed AI bots designed to act as romantic partners, raising similar concerns about security and data sharing practices within the AI bot industry.
