The Dubai GameExpo Summit powered by Pocket Gamer Connects is rapidly approaching, scheduled for May 1st and 2nd. This event, taking place alongside the Dubai Esports and Games Festival at the Dubai World Trade Centre, will feature over 70 esteemed speakers across 10 different tracks. It will be held in the heart of the world’s fastest-growing games market for 2024.
Attendees can expect a plethora of insightful talks, panels, and seminars covering a wide array of topics, from cutting-edge technologies like AI, web3, and the metaverse to the latest trends in development and monetization. A key focus will be on the unprecedented growth of the MENA market.
Among the distinguished lineup of speakers is Chris Meredith, Senior VP Business Development – EMEA at Xsolla. With over 25 years of experience in the interactive entertainment industry, Chris has a track record of driving growth and profitability for various companies.
In advance of the event, Chris shared valuable insights on the opportunities in the mobile games market, emphasizing the importance of Alternative Payment Methods (APMs) to expand market reach and boost revenue. He also highlighted the benefits of Direct-to-Consumer (D2C) models for game companies.
Mobile game companies must realize the power of selling and marketing directly to their consumers.
Chris Meredith
Chris advised mobile game companies to embrace D2C strategies, bypassing traditional intermediaries to enhance profit margins and customer engagement. He also discussed common mistakes in the games sector, emphasizing the need to shift towards D2C approaches for revenue maximization.
For Xsolla, player retention is a crucial KPI, reflecting the success of their D2C strategy in fostering player engagement and loyalty. Looking ahead, their goal is to revolutionize mobile game marketing and distribution through D2C strategies, empowering developers to build stronger relationships with their players.
Don’t miss out on this exciting opportunity to be part of the GameExpo Summit powered by PG Connects, the premier B2B event for the global games industry this summer. Secure your ticket here.
