In 2022, Rewind secured a $10 million investment from a16z and was developing a personal data recording service. OpenAI’s ChatGPT changed the game, making generative AI more advanced than what Rewind had to offer. The startup rebranded as “Limitless,” focusing on integrating AI into its products, including an AI-powered meeting suite and a pendant that records conversations.
Co-founder Dan Siroker introduced the concept of a conversation-recording pendant in October, accepting orders at $59. The company finalized the design in January, with plans to ship by Q4 2024. Preorders for the $99 pendant have surpassed 10,000 units.
Product Features and Company Pivot
The Limitless pendant is designed for easy recording of conversations, ideal for meetings and transcriptions. It has a 100-hour battery life, is weather-proof, and includes a consent mode. The company has released an app for recording meetings, offering features like real-time notes and AI-generated meeting briefs. Subscriptions for premium features start at $19/month.
Image Credits: Limitless
The company’s new confidential cloud feature ensures encrypted data storage and third-party security audits. Limitless plans to leverage AI agents in its products, allowing users to interact based on meeting recordings and personal data.
Future Plans
Rewind has raised $33 million in funding and will maintain its current state while focusing on Limitless. The startup aims to merge Rewind features into Limitless, offering users a seamless transition. The company envisions AI-powered agents to handle daily tasks and work on behalf of users, aligning with the trend of AI-powered hardware startups.
While the dream of AI-powered assistance is promising, challenges such as context understanding and accuracy still persist. Companies like Limitless continue to innovate towards a future where AI assistants can significantly impact daily life.
