CommentSold, an e-commerce tech startup providing web and video tools to online retailers, introduced a groundbreaking generative AI-powered tool on Wednesday. This tool can analyze livestreamed footage and automatically generate short product explainer videos for sellers to share on their website, app, and social media.
The new “AI ClipHero” feature extracts short clips from lengthy livestreamed selling events, saving retailers time by identifying key moments from the event. The tool also utilizes speech recognition to produce captions, making it easier for customers to understand the products showcased.
CommentSold CEO Guatam Goswami emphasized the significance of shoppable videos in today’s video commerce landscape. He stated, “Shoppable ‘explainer’ videos are a powerful medium for video commerce, and our AI ClipHero simplifies the process by leveraging cutting-edge technology.”
While AI-powered clipping software is not new, the development of AI tools tailored for live commerce is relatively rare. CommentSold’s AI learns from millions of hours of livestreams to create product explainer videos, setting it apart from other platforms.
In addition to AI ClipHero, CommentSold also introduced PopClips, enabling retailers to tag products in video clips for seamless navigation to product pages and increased sales. The company offers various tools for website customization, mobile app development, inventory management, invoicing, and shipping automation.
Since its inception in 2017, CommentSold has assisted over 7,000 small and mid-sized businesses in delivering interactive e-commerce experiences. The company boasts facilitating the sale of over 180 million items with a lifetime gross merchandise value (GMV) exceeding $4.4 billion, showcasing significant growth from $3.8 billion in 2023.