Monopoly GO! has hit the one-year mark, achieving impressive financial milestones along the way. Surpassing $1 billion and then $2 billion in earnings in record time, the team behind the game has now reflected on their success in a celebration video shared on LinkedIn, highlighting the journey so far.
Expressing pride in their team’s accomplishments, the Scopely team wrote, “We’re beaming with pride about everything our fantastic team has accomplished from a seven-year journey to becoming a number one mobile game and beloved experience with MILLIONS of people playing EVERY DAY! To commemorate the passion and creativity our Scopeleans have poured into this game, we’re looking back on the adventure.”
The Journey to Success
Co-CEO Walter Driver emphasized the long road to success, stating, “There’s an old saying that most overnight successes are actually a decade in the making, and for Monopoly GO! I think that’s very much true.” The game’s development process was not a quick or easy one, taking six years to complete and reach the global market.
There’s an old saying that most overnight successes are actually a decade in the making, and for Monopoly GO! I think that’s very much true.
Walter Driver
The journey began with a midcore experiment codenamed Boardwalk back in 2016, but it was not until later, when the game shifted direction under the leadership of Massimo Maietti, that Monopoly GO! started to take shape as the team endeavored to create a game that truly resonated with players.
Risk-Taking and Persistence
The team faced challenges and setbacks along the way, with periods of instability and bugs hampering progress. However, instead of breaking down, they persevered, determined to create a game that captured the essence of Monopoly and provided an enjoyable experience for players.
After taking the time to refine and iterate on the gameplay mechanics, the team saw promising results during a soft launch, leading to increased confidence in the game’s potential. The subsequent success story includes reaching milestones like over 150 million downloads, 10 million daily players, and earning over $3 billion.
Reflecting on the journey, Walter Driver expressed pride in the team’s achievement, highlighting Scopely’s commitment to continuous improvement. Massimo Maietti echoed this sentiment, emphasizing the team’s dedication to ongoing iterations and improvements, signaling that the journey is far from over.
