Global media measurement firm Comscore, in collaboration with in-game advertising platform Anzu, has released a new study on the behaviors of U.S. gamers. The study reveals that American gamers are diverse in their platform preferences, posing a unique challenge for brands aiming to connect with them effectively.
“Our 2024 State of Gaming report underscores the cultural significance of gaming and the essential role of gamer behavior for brands seeking to engage with this dynamic and dedicated audience,” said Steve Bagdasarian, chief commercial officer at Comscore. “Comscore’s data enables advertisers to confidently shift their focus to the gaming economy, expanding their reach and optimizing media performance by targeting this largely untapped market.”
The comprehensive report offers detailed insights and trends for advertisers, marketers, and publishers.
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