$13M and 3 years later, Superlist hopes to become a decacorn. But will it?

The founder of a successful to-do lists app, Wunderlist, which was sold to Microsoft for $200 million, has returned with a new app, Superlist, that aims to fulfill the same purpose. This unexpected comeback reflects the passion and determination of Christian Reber, the founder, and suggests that he wasn’t content to rest on his laurels after his initial success.

After selling Wunderlist, Reber could have simply focused on angel investing, but instead, he launched a new company, Pitch, and now, Superlist. This week he officially released Superlist from beta, offering a sleek and modern interface for both smartphones and desktops, reminiscent of the original Wunderlist’s interface.

Superlist is more than just a basic to-do list app – it allows users to create personal to-do lists to share with family, friends, or co-workers. The app offers enhanced capabilities, such as adding long notes and images, and integrating with productivity tools like Gmail, Slack, GitHub, and Google Calendar. It’s designed for team collaboration and has a Pro account available for $8 per month per user, though a free account offers sufficient features for most users.

What’s unique about Superlist is its ability to seamlessly transition between personal and work spaces, which addresses the privacy concerns and usability issues that Reber identified in his surveys of Beta users. The app’s “Trojan horse” strategy aims to bring personal task lists into the work environment and capitalize on the market for collaborative to-do apps.

With an experienced founding team and €13.5 million in funding from Cherry Ventures and EQT, Superlist has the potential to bridge the gap between personal and professional task management. Reber is confident that there is an untapped market for a team-first app that combines personal and business task organization.

Superlist aims to fill a space between planning and to-do list apps, offering a solution that can accommodate both personal and professional needs. Reber is determined to avoid the fate of Wunderlist, which was purchased by Microsoft and transformed into a less compelling version of its original vision.

In a conversation with Reber, he emphasizes the gap in the market for a team-first app and expresses his commitment to executing Superlist’s mission carefully and strategically without getting into a feature war with competitors.